Maria Greku
Executive Leader in People, Culture & Organizational Growth
Scaling fast-growing companies through people, culture & leadership systems
I help fast-growing tech and product companies scale through people, culture, and leadership. I partner with CEOs and leadership teams to improve alignment, engagement, and performance across global teams.
EU citizen working remotely worldwide
Impact
At a glance
700–1200+ employees supported
Through growth, change & remote scale
Global fintech & edtech companies
+20% eNPS improvement
Over two years
Driven by leadership systems & transparency
−30% weekly communication time
Reduced through structured internal systems
Platforms, processes & alignment
3 company-wide intranet systems built
Internal platforms and corporate portals
Across multiple organizations
About
I scale organizations through people and culture.
I partner with leadership teams to scale organizations without losing clarity, ownership, or momentum.
People and culture systems are built to hold under pressure and work across distributed teams.
Mindset
Own the people system end to end
Build clear structures leaders can run
Stay calm and decisive under pressure
Strategy
People & culture strategy
Leadership systems and alignment
Partnering with CEOs to drive clarity and accountability
Faster decisions with fewer handoffs
Organizational & culture transformation
Designing and leading culture systems aligned with growth
Clear ownership and decision-making at scale
Engagement and distributed experience
Building scalable experience frameworks for remote teams
Stronger connection and participation
Organizational clarity in change
Supporting growth, restructuring, and transformation
Reduced friction during periods of change
Experience
Leadership across people, culture & growth
Novakid Inc. — Head of Culture & Internal Communications
Owned culture and internal communications for a global edtech
organization. Partnered with the CEO and leadership team to
strengthen alignment and engagement in a fully remote environment.
- Fully remote org with teams across multiple countries
- -30% weekly time spent on internal communications
- Owned the internal communication system end to end, ensuring clarity and alignment
ECOMMPAY — Culture & Employee Experience Lead
Led culture and employee experience during organizational change,
partnering with leaders to support alignment and performance.
- Supported a 1200+ employee organization through change and growth
- Improved engagement and retention across teams
- Enabled leadership routines for clearer ownership and feedback
IQ Option Group — People & Culture Lead
Built and led People & Culture for a global fintech group,
partnering with cross-functional leaders across regions.
- Scaled people systems for 800+ employees
- Aligned leadership across 6–7 locations
- Strengthened engagement and team effectiveness company-wide
How I work
How I usually work with companies
1.
Understand business and leadership context
2.
Identify people and culture constraints to growth
3.
Build systems that support scale without chaos
Team moments
Energy in action
Education
Education & academic background
Master’s Degree — Art Management
Postgraduate Studies — Cultural Studies
Business & professional development
Business & professional development
2nd Master’s Degree — Management
HR Metrics & Dashboarding Specialist — AIHR
Corporate Culture Management — Economic school
Leadership & Management Development — Equator Trainings
Effective Leadership Skills — SRC-Master
AI & automation mindset
Recommendations
What colleagues say
EP
Senior peer
Operations & People
“Maria is a strong performer oriented to results, clarity, and execution.
Her energy and ownership make a real difference at scale.”
EL
Leadership peer
People & Culture
“Maria brings structure, direction, and strong leadership presence.
She turns complex ideas into clear actions.”
Call to action
Ready to scale your organization?
Looking for a leadership partner to support growth through people,
culture, and leadership systems.